Adidas Terrex | Visual Merchandising & Design

Launched in 2011, the Adidas Terrex brand blends sustainability with performance - encouraging people to step outside and be with nature. The Terrex consumer is Connected, Conscious and an Adventurer, and there is a focus on building a community. Always focused on the next step.

Adidas launched its Spring/Summer Terrex campaign XPLORIC MTN TO CITY with 2 hero jackets, one jacket for the mountains and one for the city.

Collage art adds authenticity to this campaign while the various digital elements, shapes and fluid gradients represent the digital world our target audience lives in.

The next-gen creators are faced with a lot of prejudice. Growing up in a fully digital world they are constantly redefining themselves. The Adidas XPLORIC range empowers them to go out(the)doors and explore the world around them, feeling confident and safe.

1/ 2D WINDOW TAKEOVER CONCEPT

2-3/ IN-STORE LIGHTBOX GRAPHIC

4/ TECH POSTER

5/ GRAPHIC EXPLORATION OF XPLORIC LOGO